Whitepaper

Christmas PR calendar: What needs to be ready by when

You’re rarely too late and rarely too early; you’re usually just in the wrong window. The Christmas PR calendar shows you what needs to be ready by when—from Christmas in August to Blue Monday—with real-world cases and deadlines. Read it for free now.

How AI-ready is your communications department really?

AI is currently reshaping the world of work and, by extension, half of society; to some degree, it affects everyone. There is a lot going on, including in our niche. We were surprised by how intensely the topic is resonating: over 130 questions were submitted before the webinar "How AI-ready is your comms department really?" with Laura Lewandowski (smart chiefs) and Max Ziche (getpress CEO), and dozens more came in live. The 60-minute session turned into 75, and over 300 people attended, despite it being the holiday season.

Ready for the question that wasn't in the briefing?

The briefing is set, the date is locked in—and then comes the question that wasn't on the list. That is exactly why media training exists. Our whitepaper shows how founders, CEOs, and experts can navigate any interview with confidence—complete with a practical guide, a quick check, and examples from getpress’s own experience.

Thought Leadership in the Age of AI

Generic content is on the rise, visibility alone is losing value, and products are becoming easier to copy. This is precisely why thought leadership is becoming a strategic communication discipline. Our whitepaper shows how companies can become the leading voice in their market—with a clear playbook, practical learnings, and case studies from getpress.

Data PR: How to turn your data into a story

Turn your "marketing study" into editorially valuable Data PR: Reality check (SZ), 7-step playbook & awork case study with 114 publications (2025). Download for free now and secure your Data PR playbook.

5 PR & Comms Trends for 2026

Erfahre, welche Trends 2026 wirklich zählen: mit fundierten Zahlen, ehrlichen Expert*innenstimmen und konkreten Tipps. Für alle, die 2026 nicht lauter, sondern wirksamer kommunizieren wollen. Jetzt kostenlos lesen und Impulse sichern.

From near-collapse to comeback: Strategic PR for trivago

Learn how strategic PR and data-driven storylines led trivago to 12+ top placements in leading media. A case study for greater visibility, trust, and relevance.

State of PR Survey 2025

220+ companies provide insight into budgets, strategies, and KPIs. Find out how you compare, where you should adjust your course, and how AI is changing PR. Secure your benchmarks now and make data-driven decisions instead of relying on gut feeling.

Press release checklist

Top journalists reveal why most press releases fail—and how to make your pitch stand out from the crowd. Includes best practices and first-hand tips. Get your free checklist now.

5 questions to ask before signing a PR agency

Beautiful pitches don't always have substance behind them. This whitepaper shows you 5 questions to help you determine if an agency thinks strategically, delivers results, and is truly the right fit for you.

5 questions to ask when your PR isn't working

Spending thousands on PR but seeing little in the way of results? This whitepaper provides 5 questions to help you determine if your setup is truly working—and how to finally put your PR on the path to success.

5 PR Trends for 2025

How communication really works in 2025: 5 trends showing how PR becomes a strategic growth driver—from political positioning to thought leadership. For those who want relevance, not just reach.