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Babbel's Playbook for International PR

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Release date

18.02.2025

Speaker

Christian Hillemeyer

Director Communications

Babbel

Host

Nils Wigger

COO

getpress

Summary

On February 18th at 11 a.m., we spoke with Christian Hillemeyer (Communications Director at Babbel) about the art of international PR. Moderated by Nils Wigger (COO at getpress), this session offers exclusive insights into how Babbel communicates successfully on a global scale – and what you can apply to your own PR strategy.

In this webinar, you will learn:

  • How to optimally structure your PR team for international operations.
  • How Babbel finally "cracked" the US market after nearly 10 years.
  • What lessons you can apply to challenging markets like France.

Whether you're a scale-up or an established brand, growing internationally requires the right communication strategy.

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