Webinar

PR Masterclass

Press releases the media can't ignore

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Release date

04.06.2025

Speaker

Tina O'Meara

Head of PR Operations & AI Lead

getpress

Host

Lena Stober

Growth Lead

getpress

Summary

75% of all press releases end up in the trash unread.

You invest time in a great headline, polish your quotes, and carefully build your distribution list – and then… nothing. No response, no feedback, no coverage. And you find yourself asking: What went wrong?

In our new "PR Masterclass" webinar series, PR expert Tina O’Meara shows you what really matters. With over 10 years of PR experience at getpress, she has regularly secured coverage for companies like Enpal, sofatutor, and share in outlets such as Handelsblatt, Spiegel, ProSieben, and many more.

In this webinar, you will learn:

  • Which news actually justifies a press release.
  • What must be included to grab a journalist's attention.
  • How to increase your response rate to up to 50%.

Additionally, Tina will provide live feedback on submitted press releases during the webinar.

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