Print, TikTok, Newsletter – how stern decides where a story ends up

The same story can look different at stern: as a cover story in the magazine, as a lead piece on stern.de, as a video on TikTok, or as a news item in a newsletter. Often in several formats at the same time.

There is no longer one channel that always comes first. The topic comes first, followed by the question of how it should be told and where it will reach its audience. Anyone wanting to place a topic there should understand how that decision is made.

On October 1, 2026, at 11:00 a.m., we will be speaking with Laura-Lena Förster, Deputy Editor-in-Chief at stern, as part of our "Ask a Journalist" webinar series. She is working on how journalism will reach people in the future through video, social media, newsletters, creator collaborations, and editorial faces.

In this webinar, you will learn:

• How stern decides which story is told where.
• What a topic needs to have to be successful on social media or in a newsletter.
• What matters from an editorial perspective when working with communications teams.

You help decide the rest: you can submit your questions when you register.

The session will be moderated by Maximilian Ziche, CEO & Co-Founder of getpress. At the end, we will answer the most frequently asked questions in an open live Q&A.