Webinar

PR Masterclass

How to get media coverage without news

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Release date

01.07.2025

Speaker

Tina O'Meara

Head of PR Operations & AI Lead

getpress

Host

Lena Stober

Growth Lead

getpress

Summary

Many companies approach journalists with topics that aren't actually news—and end up nowhere.

Yet, media presence can be planned even without major news: by using story ideas that are relevant to editorial teams while smartly positioning your company at the same time.

PR expert Tina O’Meara shows you how it works. With over 10 years of experience at getpress, she regularly helps companies like Enpal, sofatutor, and share get featured in Handelsblatt, FAZ, Spiegel, ProSieben, and many other media outlets.

In this webinar, you will learn:

  • How to find topics that genuinely interest editorial teams.
  • How to craft pitches from those topics that journalists are happy to pick up.
  • What successful pitches look like in practice.
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